An essential introduction to the art, science, and business of packaging.
Packaging is a complex process that must be seen as part of a greater system, where each activity has an impact on the final package. Departments such as marketing, sales, procurement, legal, distribution, quality control, manufacturing and warehousing all have unique demands on the package design. After taking this course, you will have the thought process required of a successful stakeholder in the packaging development process.
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