In this course, we are going to review design terminology, highlight important design theories, such as typography, color, imagery and materials. We are going to discuss how to best approach a project with your team and leverage iterative development to build winning designs. The first step is making sure you have a solid foundation and workflow when starting a project. You will receive Dr. Andrew Hurley’s RFP guides and the design brief template and strategies he’s used to launch over 100 package designs to market.