RESOURCE ARCHIVE

What’s the “Big Idea” About Ideas? Pt. 2

Thanks for coming back to read part two of our Big Ideas blog post. If you missed the first one (you should go back and read it!! but regardless…), our topic is on how we develop ideas. And to find out which of these methods will lead you (potentially) to be a packaging genius!

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Artwork and Design in Packaging

Designing encompasses many different elements, but not all creations contain every element of design. It’s the purposeful choice of including or excluding an element that creates design. There are also many considerations that go into designs. The elements of design are called design principles. Let’s look at a few design principles: emphasis, lines & shapes, texture, and contrast.

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