The Pygmalion Effect is a phenomenon in which a person’s performance rises or falls according to the expectations of their leader. This can be seen in the workplace when a boss sees an employee who is not fulfilling his or her potential.

What is an archetype? Archetypes are universal themes and forms resulting from inherent human biases.

Returnables are packaging containers that can be reused multiple times. Some reusable containers can be used hundreds of times before they reach the end of their life. For the most part, returnables are a cost equation. The increased costs and management of the containers must be compared to the cost of non-returnable containers to see if they are a viable option.

Constancy, in relation to perception, is the brain’s tendency to sense objects as unchanging, regardless of changes to sensory input. Size constancy says that the size of objects is perceived to be constant, even though change in distance makes objects appear smaller or larger.

More than ever, today’s consumers are driving change and disruption in the packaging industry. As sustainability becomes the number one moral imperative of the 21st century, it will also become an essential ingredient for long-term success. Done well, sustainability effectuates transformative change that spurs innovation, delivers bottom-line value, and presents an opportunity for a competitive edge.

Thanks for coming back to read part two of our Big Ideas blog post. If you missed the first one (you should go back and read it!! but regardless…), our topic is on how we develop ideas. And to find out which of these methods will lead you (potentially) to be a packaging genius!

As we know, our brain is the center for learning, creativity and the forming of ideas. But how do we develop ideas? Can we create completely original ideas? Can just anyone come up with a truly great idea?

Designing encompasses many different elements, but not all creations contain every element of design. It’s the purposeful choice of including or excluding an element that creates design. There are also many considerations that go into designs. The elements of design are called design principles. Let’s look at a few design principles: emphasis, lines & shapes, texture, and contrast.

Let’s talk about consumers and shoppers. People use these terms interchangeably, but shoppers and consumers have very different decision-making mechanisms.