The Pygmalion Effect Case Study

The Pygmalion Effect is a phenomenon in which a person’s performance rises or falls according to the expectations of their leader. This can be seen in the workplace when a boss sees an employee who is not fulfilling his or her potential.

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Returnables: Will They Work for You?

Returnables are packaging containers that can be reused multiple times. Some reusable containers can be used hundreds of times before they reach the end of their life. For the most part, returnables are a cost equation. The increased costs and management of the containers must be compared to the cost of non-returnable containers to see if they are a viable option.

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Constancy in Packaging Design

Constancy, in relation to perception, is the brain’s tendency to sense objects as unchanging, regardless of changes to sensory input. Size constancy says that the size of objects is perceived to be constant, even though change in distance makes objects appear smaller or larger.

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A Moral Imperative: How Some of The World’s Innovators are Driving Packaging Sustainability

More than ever, today’s consumers are driving change and disruption in the packaging industry. As sustainability becomes the number one moral imperative of the 21st century, it will also become an essential ingredient for long-term success. Done well, sustainability effectuates transformative change that spurs innovation, delivers bottom-line value, and presents an opportunity for a competitive edge.

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What’s the “Big Idea” About Ideas? Pt. 2

Thanks for coming back to read part two of our Big Ideas blog post. If you missed the first one (you should go back and read it!! but regardless…), our topic is on how we develop ideas. And to find out which of these methods will lead you (potentially) to be a packaging genius!

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Liquid Filling Machinery Online Course Release

When it comes to machinery, it’s important to understand the right technology for your product and package as there is no one size fits all. Many individuals tend to spend their careers working in one industry and have limited experience with different types of fillers. In reality, there are 15 major liquid filling technologies that should be considered. 

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Artwork and Design in Packaging

Designing encompasses many different elements, but not all creations contain every element of design. It’s the purposeful choice of including or excluding an element that creates design. There are also many considerations that go into designs. The elements of design are called design principles. Let’s look at a few design principles: emphasis, lines & shapes, texture, and contrast.

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