IT STARTED LONG AGO For thousands of years, cultures have honored their fallen soldiers with public displays like communal funerals, the decorating of graves, and
Let’s talk about why flexible packaging is trending and introduce you to new flexible packaging technologies. Flexible packaging uses less material, is lightweight, and takes up less space than other traditional formats. Research shows that when given the choice between the same product in different packaging, consumers prefer flexible packaging 71% of the time. In fact, when human behavior research firm, Package InSight, tested the Daisy Sour Cream Pouch vs. the Tub via eye-tracking technology, it was proven that consumers viewed the pouch 53% longer than the tub.
Polymers come in a multitude of varieties and can be adapted to many different applications. There are hundreds of different types of plastics used for structural and design applications, but a relatively small amount of plastics are readily used in packaging applications.
Today ISBT and its Beverage Ingredients and R&D Technical Committee announce the launch of a significant new course to provide detailed information on the key ingredients used in beverage manufacturing.
Returnables are packaging containers that can be reused multiple times. Some reusable containers can be used hundreds of times before they reach the end of their life. For the most part, returnables are a cost equation. The increased costs and management of the containers must be compared to the cost of non-returnable containers to see if they are a viable option.
Constancy, in relation to perception, is the brain’s tendency to sense objects as unchanging, regardless of changes to sensory input. Size constancy says that the size of objects is perceived to be constant, even though change in distance makes objects appear smaller or larger.
Thanks for coming back to read part two of our Big Ideas blog post. If you missed the first one (you should go back and read it!! but regardless…), our topic is on how we develop ideas. And to find out which of these methods will lead you (potentially) to be a packaging genius!