According to the Neuromarketing Science and Business Association, “neuromarketing studies which emotions are relevant in human decision making and uses this knowledge to improve marketing’s effectiveness.” Neuromarketing applied to packaging can radically improve the consumer experience from aesthetic to function. Learning these four fundamental human factors will help you increase your product’s chances of being seen, retaining attention, communicating value clearly and quickly, and ultimately, converting that attention to a sale.
Human capital is your company’s most valuable resource. It is critical to train your employees because it manages performance expectations, increases productivity and retains employees. As Richard Branson said, “Train people well enough so they can leave, treat them well enough so they don’t want to.”
Here at the Packaging School we are firm believers in MicroLearning. Long training sessions, multiple day workshops, and huge manuals are not a desirable way to learn information.Short, focused sessions (less than 7 minutes) avoid mental burnout and suit the brain with respect to energy and alertness.
Janis McIntosh, a recent graduate of The Certificate of Packaging Science program, led her company to win the Joe Nucci Award for Product Innovation at the 2017 New York Produce Show and Conference.
The NEXTPack Scholarship Program will be a fast paced, highly interactive experience that engages high school students looking to enter the world’s third largest industry before they step foot on a college campus or in a company building. Utilizing the Packaging School’s online flagship offering, the Certificate of Packaging Science, select NEXT School Network students will embark on a twelve-course program that teaches the fundamental materials, processes, and influences, such as design and sustainability, that shape the packaging industry. To bring the lessons to life, site visits to local packaging, material handling, and manufacturing companies will be arranged. The NEXT School Foundation Packaging Scholar program will allow employers in the packaging industry to have a voice in the way their future CEOs, managers, and employees are cultivated.
The Packaging School recently published a Packaging Design with SolidWorks course. The development of this course came out of a need from the Beuth University of Applied Sciences (Beuth Hochschule für Technik). As a complement to traditional higher education, PackagingSchool.com enables Universities to bridge theory with packaging-specific applications. Beuth University had a need for packaging expertise and The Packaging School was able to supply that, from thousands of miles away.
Plastic Technologies, Inc. (Holland, OH) partners with The Packaging School (Greenville, SC) to help packaging and plastics professionals enhance their polyethylene terephthalate (PET) knowledge via an innovative, online educational platform.