Fail Fast Podcast

Dr. Andrew Hurley shares his experience while discussing the “fail fast” mindset crucial for new product development, packaging redesigns, and startup success.

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Leveraging Anthropomorphic Aspects in Packaging Design

Psychology researchers have done thousands of studies showing the links between appeal and the human form. Humans find humans attractive; this is not a novel concept. As a society, we have been doing this type of stuff since the beginning of time—fashioning vessels that resemble people. Our brains are wired to seek out the familiar human form and engage with it. And when anthropomorphism is applied structurally, it’s awesome. Marketers and designers have latched on to this connection. 

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