Ben Franklin advised that allowing someone to do you a favor makes them more favorably disposed toward you. Find out how CPGs are using this tactic with consumers.
Package design is essential to communication with the subconscious. Through a multitude of consumer research studies, we have found that the First Moment of Truth in retail is influenced more by packaging than many brands had before thought possible.
Psychology researchers have done thousands of studies showing the links between appeal and the human form. Humans find humans attractive; this is not a novel concept. As a society, we have been doing this type of stuff since the beginning of time—fashioning vessels that resemble people. Our brains are wired to seek out the familiar human form and engage with it. And when anthropomorphism is applied structurally, it’s awesome. Marketers and designers have latched on to this connection.