Since the 1950s, the rate of plastic production has grown faster than that of any other material. Plastic packaging, the main cause for the increase, accounted for 52% of discarded plastics in 2015. If the current trend continues, there will be more plastic than fish in the sea by 2050. As a response to public outcry, companies have committed to increase recycling rates, reduce plastic use and invest in recycling technology.
Let’s talk about why flexible packaging is trending and introduce you to new flexible packaging technologies. Flexible packaging uses less material, is lightweight, and takes up less space than other traditional formats. Research shows that when given the choice between the same product in different packaging, consumers prefer flexible packaging 71% of the time. In fact, when human behavior research firm, Package InSight, tested the Daisy Sour Cream Pouch vs. the Tub via eye-tracking technology, it was proven that consumers viewed the pouch 53% longer than the tub.
Sustainability is on the top of everyone’s mind and on the tip of everyone’s tongue. Being a sustainable company is no longer optional in this day and age. Policies and corporate standards are pushing companies to pick up on more sustainable practices in order to reduce their impact on the environment and have a better sustainable footprint.
Polymers come in a multitude of varieties and can be adapted to many different applications. There are hundreds of different types of plastics used for structural and design applications, but a relatively small amount of plastics are readily used in packaging applications.