Let’s talk about why flexible packaging is trending and introduce you to new flexible packaging technologies. Flexible packaging uses less material, is lightweight, and takes up less space than other traditional formats. Research shows that when given the choice between the same product in different packaging, consumers prefer flexible packaging 71% of the time. In fact, when human behavior research firm, Package InSight, tested the Daisy Sour Cream Pouch vs. the Tub via eye-tracking technology, it was proven that consumers viewed the pouch 53% longer than the tub.
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