RESOURCE ARCHIVE

Hidden Messaging in Packaging

Every single day, we are exposed to innumerable amounts of audio and visual input. Really, that input possesses no meaning whatsoever. It’s how our brain processes the data that gives the input any sort of meaning or context. Some savvy creatives (or depending on your viewpoint – scheming creatives) understand this, and have been known to apply that knowledge to many forms of media over the years.

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