RESOURCE ARCHIVE

Clean Labels

Clean labeling means different things to different people. To some, a clean label means a product free of chemicals or artificial ingredients. To others, it may mean a product with Non-Gmo ingredients. Whatever the case may be, the trend is products that are better for the consumer and the environment.

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Hidden Messaging in Packaging

Every single day, we are exposed to innumerable amounts of audio and visual input. Really, that input possesses no meaning whatsoever. It’s how our brain processes the data that gives the input any sort of meaning or context. Some savvy creatives (or depending on your viewpoint – scheming creatives) understand this, and have been known to apply that knowledge to many forms of media over the years.

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How Does a Piece of Corrugated Board Become a Box?

Once a corrugated sheet is taken off of the corrugator it is ready to be converted into a finished corrugated product. At the end of corrugator, a slitter-scorer trims the corrugated board and cuts it into large sheets called box blanks. The sheets have been slit to the width of the blank, which will be the height of the box, scored across the flutes (along the Machine Direction), and cut to the approximate length of the blank.

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Organic vs. Inorganic Pigments

Ink is a major part of the printing process… it’s what creates the intricate designs on packaging and allows us to understand the product and its intended use. Without ink, the packaging world would be a dull place!

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Standing out on the Shelf

The primary display panel is the first interaction a consumer has with a package, so it is important for your package to capture someone’s attention before any of your competitors. Design is a key element to get your product flying off the shelf.

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Trademarks and Copyrights in Packaging

Before you even consider zeroing in on your brand, you need to think about trademarking it. And even before that, you need to search what has already been trademarked. Nothing is more deflating than finishing your branding process only to find that your name already exists or some form of your logo has already been created.

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Thermal Properties of Polymers

Polymers can get complicated quickly. Thermal properties play a large role in the behavior of polymers, causing them to react in different ways. Let’s look at different properties of polymers in relation to temperature.

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