It’s Not Always Smooth Sailing Life isn’t always smooth sailing, and neither is the life of a cargo ship on the open sea. Ocean waves can have a profound effect
Don’t miss the video. Scroll to the end of the post. Shoppers Or Consumers? Shoppers or consumers. Which is correct? Do you use these labels interchangeably? Should you? Both groups
Mishaps in Packaging Miscommunication and mishaps happen in life. And when they happen in packaging, they can lead to some disastrous (if not hilarious) results. With the number of packages
Time for Halloween Jack-o-lanterns have popped up in your neighborhood and rope spiderwebs descend from the trees. In other words, it’s time for Halloween. And when it’s time for Halloween,
2020 Report for CPG Pros Understanding human nature has always been important for consumer package good brands. In this 2020 report for CPG pros, you’ll gain critical insight on how
Why Did You Choose a Career in Packaging? With so many different occupations in the world, a select group of people choose a career in packaging. So, what we want
A Simple Trip to the Grocery Store Sometimes when I go to the grocery store, it’s not uncommon for me to return home with more than I set out to
It Spread Worldwide Everyone in the entire world was affected. The 1918 Flu Pandemic (also known as the Spanish Flu) spread worldwide. The CDC estimates that one-third of the world’s
Packaging in History Packaging goes back in history. WAY back. In fact, ever since we had stuff (clothes, food, tools, etc), we’ve needed a way to carry it. Ancient packaging
Package Design Affects Sales Like it or not, I judge a book by its cover. And the “cover” for every product, is its package. Great packaging design, therefore, affects my
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