Meet Dr. Andrew Hurley.
Professor. Inventor. Researcher. Entrepreneur. This guy is passionate about packaging.
Dr. Andrew Hurley is an Associate Professor of Food, Nutrition and Packaging Science at Clemson University. Andrew chairs the curriculum committee, manages an internationally recognized consumer behavior research program, and has delivered over 100 presentations on package design globally.
Who is Dr. Andrew Hurley?
Andrew’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses.
Andrew is also the lead instructor for Clemson University’s Center for Corporate Learning’s Certificate of Mastery in Packaging Management, a state-of-the-art online curriculum that teaches the necessary business acumen and professional vocabulary to work successfully within the packaging industry.
- Research
Research programs that help brands develop attention grabbing packaging and lift sales on the shelf.
- Design
Enable students to work on real-life projects by developing your packaging in my laboratory. .
- Education
Enable students to work on real-life projects by developing your packaging in my laboratory.
Video Lecture Series
Does Packaging Affect Value?
In this popular video lecture, Dr. Hurley explains how this common spice can have a different price . . . all because of PACKAGING.
