Meet Dr. Andrew Hurley.
Professor. Inventor. Researcher. Entrepreneur. This guy is passionate about packaging.
This guy is passionate about packaging. Dr. Andrew Hurley is a Professor of Food, Nutrition and Packaging Science at Clemson University. Dr. Hurley chairs committees, guides students through consumer packaged goods development, and supports industries with their packaging R&D needs.
What’s Dr. Hurley Up To?
Dr. Hurley’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. And his efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses.
Dr. Hurley is also the lead instructor for the Certificate of Mastery in Packaging Management run through Clemson University’s Center for Corporate Learning. This program is a state-of-the-art, online curriculum teaching the business acumen and professional vocabulary necessary to succeed within the packaging industry.
Learn More about the Certificate of Mastery of Packaging Management
Research
Research programs helping brands develop attention-grabbing packaging and lift sales on the shelf.
Design
Laboratories that enable you to prototype your CPG vision through prototyping.
Education
Students work on real-life projects that align with business, resume, and/or portfolio goals.
TEDx ClemsonU
Unveiling Packaging Truths
Packaging is everywhere, but are we measuring its true environmental impact? In this talk, Dr. Andrew Hurley challenges the conventional metrics we use to assess the sustainability of meal bar packaging. Dr. Andrew Hurley will present an investigation into the environmental impacts of the six billion meal bar wrappers produced annually in the USA. His talk will reveal how consumers perceive the environmental friendliness of package design and how this perception changes when they are confronted with the actual environmental consequences.
Invite Dr. Hurley to your next event
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